Introducing Gwen the ZEN Hen

Gwen isn’t just any chicken. She's the fluffy face of energy savings.

11/12/20251 min read

You’ve seen her mysterious silhouette on our social media. You’ve wondered, “Who is this fluffy superstar?” Well, the wait is over — meet Gwen the ZEN Hen, our mascot!

Gwen isn’t just any chicken. She is a silkie: the fluffiest, calmest, most zen-tastic breed in the chicken world. Silkies are famous for their gentle nature, soft feathers (that look more like fur!), and their ability to keep their cool even when the rest of the flock is flapping about. If chickens had yoga classes, Gwen would be the instructor — probably teaching “Downward Rooster.”

Why does Gwen care so much? Because at ZEN, we believe energy savings should be easy, rewarding, and maybe even a little fun. Gwen is here to cheer you on with solutions that are good for your bottom line and your community. When we help you save money AND energy, Gwen does a little happy chicken dance. Saving money is always in style (and so is Gwen’s hairdo).

Stay tuned for more Gwen wisdom, and let’s keep things ZEN!

Gwen the ZEN Hen, that is.